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- Public Relations is that golden bridge which bridges the gap between the brand/organization and the public.
- “The better the story, better the acceptance by the public and better the public relation.” Publicity has greater credibility with the public than does advertising.
- Effective PR leaves your company with a positive image, which is always helpful in the future.
- “Advertising is saying you’re good. PR is getting someone else to say you’re good.” And people trust the Word-of-mouth.
- The small business owner looks to leverage every possible efficiency when considering an advertising and marketing campaign.Small business PR is in a similar boat, even though an annual budget to hire outside small business PR helps in comparison to advertising costs.
- Even Advertising is dependent on PR whereas PR is always self willed.
- Through the web, newspapers, magazines, blogs, radio, TV, and social media outlets, Public Relations select the medium to give clients the best advantage in capturing the right audience.
It places the client in front of them, rather than waiting for them to find the client.
- Public Relations has the tools to make the brand’s strengths known and their uniqueness in the industry stand out.
- Each entrepreneur has the ability to develop effectivesmall business PR that helps generate promotional publicity that can indirectly influence sales positively.
- Get engaged with PR now!