You may want to remind me here that the economy is severely hit and so are businesses and that this is the time to cut out all expenses. But remember, in order to revive your business again, you’ll need to rebuild customers and you cannot enforce your sales pitches to them, without creating a need for your product/service through marketing.
5 reasons you should consider to be planning your marketing strategy now:
1. You have ample of time to analyze what was lacking and what was that something you wanted to plug in to up your marketing game. Plus, you can give a lot of thought to what are the marketing expenses that are mandatory to your business in the upcoming scenario and what may be redundant.
2. Just the way you’d want to consume immunity boosting foods to recover from sickness, you’d need revival marketing. You need to reach out to new audiences, reconnect with the existing customers, go an extra mile in delivering value to them. This could probably be your best chance to win a contract over your competition by offering better rates or value proposition. So, reaching out is extremely important.
3. Marketing professionals and agencies will, at this point, be more willing to close deals at negotiable rates and you may end up cracking the right code!
4. Your decision making will involve a thought through approach with data and resources available online for your research. You have all the time now to learn about the current trends and best practices to arrive at well strategized marketing plan for your business.
5. Out of sight is out of mind. The lockdown has locked down your visibility quotient (it would be otherwise if you’ve upped your marketing game during this period). Just like one would be enticed to cook and have Maggi, while the Maggi ad flashes on TV, your customer needs to receive your “Hi! I’m happy to help” message, which will time and again revoke the need for your product/ service.
Now while you start pondering about how and where to begin, remember one golden quote by Mari Smith –
“Content is King, but Engagement is Queen… And the lady rules the house!