Ecosac is a brand of Eco-friendly shopping bags- an alternative to plastic bags.
/> 
Team Roarrr extends 360 degree PR services to Ecosac. The PR team advised the range of shopping bags to be launched during the announcement of the ban of plastic in Maharashtra for optimum results. The launch campaign called #37forecosac was a 37 days long campaign, starting on World Environment day, strategized and executed by the PR team. From print media like DNA and Times of India to TV Channels like CNBC Awaaz, to viral messages on whatsapp and social media, this campaign created great level of engagement and recall. End consumers participated in the campaign, giving away their plastic to be recycled in return of a free Ecosac bag. Citizens were awarded certificates for saving the environment.
Ecosac has been launching similar products, taking up CSR initiatives, exhibiting and spreading eco-consciousness through social media marketing and PR with Roarrr Media. The Founder has been positioned as a thought leader and is being profiled extensively by the PR team.